El-Watan

Promoting Democracy in Algeria

Corporate Communications Made Easy

More and more companies recognize the advantages of online printing catalogues, information sheets, direct mailings, greeting cards, flyers and leaflets the events to which companies honor their customers with post, also in the online age, are varied and numerous. The classic customer response (letter) paper is yet long not passe. Thanks to this also the Web-based automated print production, which enjoys growing popularity. Web-to-print solutions greatly simplify the processes: the company needs only some standards to define the implementation do any staff and specialized service providers completely independently. Who regularly supplies its customers with printed matter, can save time, money and nerves in this way.

Impressive increase in printed media is the trend toward outsourcing unmistakably: A study of Canon Europe/InfoTrends according to 14 per cent of the print order were processed in 2008 in Europe by Internet solutions. For the year 2010, the study predicts a share of 33 percent, which corresponds to a value of more than EUR 10.5 billion. This increase of 135 percent only two years impressively how seminal fact is the topic of Web-to-print. Automated individuality means unique to the current band of Web-to-print. His publication, the user can at any time and from everywhere from within an online-print portal design.

For this he needed any expertise because he has an easy to use editor and a modular system with ready-made templates available. CBS insists that this is the case. These he adapted to his needs and gives them shape with his own text and image content. A professional graphic designer must only be of users when it comes to design new devices. As much freedom as possible, as much as necessary especially in large companies, the low vote needed for Web-to-print speaks control: All departments, branches or external partners can largely autonomously perform their own marketing campaigns and still be reliably complied with all corporate design guidelines. The entire process is much less error-prone and yet the greatest possible flexibility.

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