Field Marketing Race
Gillette Fusion navigates in the Volvo Ocean Race 2008 from Alicante La Comunitat Valenciana hosts this year the output of the Volvo Ocean Race, back to the world of sailing. The sailing competition will start from Alicante on October 11, 2008. The Tenth Edition 2008-2009 of this race around the world by scales, in which only the best surfers dare to live in extreme conditions, part for the first time since the Mediterranean. Alicante will host the most important stage of the race. Gillette has used this scenario to bring your new product Gillette Fusion to their consumers. Fusion is the first product that brings to the market the American brand since it was bought by Procter & Gamble. Joel and Ethan Coen often says this. It is a range that includes two razors, a normal and another with motor, as well as gels and lotion aftershave.
Within the Volvo Race Village antenna 3 events has implanted a stand with fully functional washes where the Knights may spot test the new Gillette Fusion Power and carry a complete kit of Gillette Fusion shaving. Antenna 3 events has hired all HRD Aplus Field Marketing composed image hostesses that cross all the Village using segways to inform the Knights and invite them to test and verify the precise and efficient shave with Fusion. The Village offers more than 40 daily activities for all ages in which close to 500 professionals attend the public services and attractions and free. The Village, which is the largest ever built in the history of the Volvo Ocean Race, will remain open until 11 of October, day of departure of the first stage of the competition. It will open every day at 10: 00 and closes at 24: 00 hours, except on weekends, closing its activities at 02: 00 am.
Nearly 200,000 people have passed through the Village of the port of Alicante in the first ten days of opening, despite the rains in recent days. This figure breaks all forecasts, since they have not even begun official races of the 4th and 11th of October, nor display on 5 October Pro-Am, dates in which the greater affluence of public expected. The shaving market moves in Spain EUR 265 million. Eight million men already shave with Gillette and the brand new product is aimed at them. Aplus Field Marketing would like to thank all staff that participated in the campaign, organizers of the Volvo Ocean Race, Procter & Gamble and Antena 3 events staff, all collaboration and coexistence during these days.
