El-Watan

Why the public companies and private in a general way and the politicians in its majority in the hour to contract a communication professional, give preference to the professional of journalism in detriment of the professional of public relations? Which the reason for this reason? R – This is a distorted vision that occurs happily of the part of some entrepreneurs and some controllers of public organisms. In the truth what they want are not to make the communication of the organization stop with the society, what they want are if auto-to promote. What they want is that the journalist is a species of herald, a species of divulgador of its facts, of its qualifications. Then, they distort the purpose of the communication transforming the communicator who would be a basic part to promote the organization in a promoter staff of them as if was to promoter to promote the controller. >. He is enough if he sees these internal jornalzinhos with four pages that make for there where if it arrives at the accumulation to see the picture of the president of the company. the endeusamento excess.

This would be the reason biggest of this preference, because in the truth the advantage that the journalist leads in this in case that she is that they have the vehicle in the hand. It works for a periodical, for an sender of radio, an sender of television, then it has a bigger easiness, a direct contact to make this rank of the controller in the pages of periodicals (I interrupt to question) P. Would be a species of cult the personality, then, beyond mere reproducers of the information? Accurately, accurately. Unhappyly this exists, right? In the measure where an entrepreneur goes recognizing of the necessity of if communicating with the society through a communication with its diverse public, it goes there to feel the necessity of the existence of a professional of Relations moleques of message between quotations marks, because they start to only say what the controllers of the companies want. Diga this , says that a lamentable situation that unhappyly of the one not to surpass immediately, but that it has that to be made to the few. The proper market goes demanding of the entrepreneurs who those companies who obtain to vender this leaves in the front.

I was evidencing recently that the index of mortality of our companies is terrible. The IBGE showed that of each ten companies in Brazil sixty percent had more than closed. This is a very high index. why? Because the controllers do not have to a large extent the qualification technique to manage, as well as, great part does not have the capacity of if to relate, of if communicating, to be able thus let us say to create a relationship that assures its continuity as company. Many writers such as David Zaslav offer more in-depth analysis. It has many imperfections in this direction.