El-Watan

Promoting Democracy in Algeria

MyPlace

The successful growth owes staff quality and bank relationships as the foundations for the success of “MyPlace self” but not least, the quality of its employees. The rental of storage space is a very personal business for certain features such as listening and confidence create, are essential”, Gerhardus explains his priorities when selecting employees. Also conducting business expanded in time self-operations, site selection/construction and marketing/sales expertise in the core areas. Thus, the basis could be created to be able to expand more quickly and more cost-effectively than the competition. Currently there are 74 employees.

Our good relations with the banks, the mainly through constant targets of all important balance sheet and earnings have grown steadily, helped of course also very significantly to our rapid growth “, to Gerhardus, who particularly appreciates the confidence of banks in the stability of the company in the face of the financial crisis.” Actually succeeded in so far the company which successfully combines real estate and services business, to cope with the turmoil of the economic crisis and to continue its growth strategy. “Complete relaunch of the brand appearance since May 18, 2009 the change of brand presence was needed, since the name self in the growing markets in recent years become a general term for the self storage industry” has developed and has been used as a result of many competitors in their advertising. As a result, the uniqueness of the company was no longer guaranteed. With the entry of the new brand name MyPlace”in the register of trade marks is the brand name now also legally protected. Outlook: Expansion and investment In the During the year 2009 and 2010 are 9 sites with investments of around 50 million in Germany for more finished and opened. This increases the total area of “MyPlace self” 276,000 m in 35 locations.

Five of these new sites are already under construction. For the other four are completed the basic labour and planning stages and construction is imminent. In the German cities of Nuremberg, Frankfurt, Wiesbaden and Stuttgart, as well as in the Switzerland in Zurich, where already each one or two MyPlace locations rent their storage compartments, thereby improving and corresponding development of the respective regional site network is driven, so that the full stage is reached in the next few years. With then 35 operating locations in the Switzerland, Germany and Austria in the cities of Zurich, Stuttgart, Munich, Nuremberg, Frankfurt/Wiesbaden, Berlin, Hamburg, Vienna and Graz can we continue to clear our market leadership in the German-speaking countries secure”, explains Gerhardus. For subsequent years is provided a positive economic environment with a strategic growth to count up to five new locations per year, with new regions should be developed. Jorg rad

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